Whether you anticipate reaching your customers or constituents through niche marketing, one-to-one marketing, or viral marketing, an in-depth awareness of the end-users' beliefs, expectations, attitudes and behaviors, as well as the social contexts in which they make decisions, is essential to the success of your venture.

THE PROCESS WE EMPLOY INCLUDES:

1 - Defining What You Need To Know

When we initially meet with you, our first objective is to understand the challenges you face. We work with you to craft a custom research application that will best achieve your goals.

Many of the projects we have conducted incorporate multiple topics of investigation such as:
  • Ideation/brainstorming
  • Constituent needs identification
  • Competitive positioning research
  • Advertising awareness and effectiveness
  • Identity/Image Research
  • Public opinion/community attitude
  • Concept and product development and evaluation
  • Communications/package design

2 - Designing Your Research Methodology

Using the appropriate methods, we can create a clear and detailed view of the attitudes and perceptions that shape your constituent's behaviors and preferences. Often, the complimentary use of both qualitative and quantitative techniques is the right choice for gaining a complete picture of a research problem. At Trillium Research we provide expert integration of both qualitative and quantitative research methodologies. Following are examples of the tools we employ:
  • Qualitative
    We can work with you to choose the best qualitative research tool to fit your specific need. Those commonly called for include:
  • Focus Groups:
    • Standard & Mini-Groups
    In-person
    Telephone directed
    On-Line directed
    Adversarial
  • Brainstorming / Ideation Sessions
  • In-Depth Interviewing (IDI's)
  • Ethnography
  • Creative Application Forums
  • Qualitative Training and Coaching
  • Mystery Shopper
  • Quantitative
    In many cases, quantitative and qualitative methodologies in combination offer the most complete package of information regarding beliefs, perceptions, expectations, and attitudes. The following quantitative tools are ones we typically use:
  • ANOVA
  • Chi Square
  • Cluster Analysis
  • Conjoint Analysis
  • Factor Analysis
  • MANOVA
  • Multiple Regression
  • Perceptual Mapping
[For a further understanding of research methodologies click here.]

3 - Provide Analysis and Recommendations

Upon completion of the research process we provide you with more than just a presentation of the data. Our analysis and experience combine with the research data to form a set of practical recommendations that catalyze the decisions you need to make and help to you meet your goals.

 

ADDITIONAL SERVICES

Project Consultation Services

We can also assist or augment your organization's research efforts by conducting a segment of your study or providing consultation services. As an example, we have assisted clients with the analysis of gathered results, we have worked with clients to develop an interview guide or moderator's discussion guide, and we have trained clients in elements of research techniques. Project consultation services we offer include:

  • Compilation of existing data
  • Review of survey instruments
  • Training of interviewing staff
  • Analysis of existing data
  • Questionnaire design
  • Moderator/Interviewer services
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